OVERVIEW
According to TripAdvisor, approximately 93% of internet users all over the world check online reviews before booking a hotel for their vacations.
The hospitality industry is a highly competitive one and it takes more than just good service for hotels to stand out from the crowd. Great hotels need to exceed guest expectations, and, more importantly, maintain a favourable online presence as internet reviews can go a long way in successful hotel promotion.
360 SEO offers comprehensive hotel management services to ensure that your hotel enjoys a favourable online reputation. We offer customized solutions according to the specific needs of your hotel. The primary goal is to safeguard your hotel’s reputation but we also incorporate our SEO expertise to ensure that your hotel ranks at the top of SERPs. Moreover, our team of specialists helps create, publish and promote relevant content about your hotel to increase its brand recognition.
HOTEL REPUTATION MANAGEMENT
While market research is quite costly to conduct, by monitoring your hotel’s online feedback, you can know all the information that really matters.
Hotel ORM can also help you reach new audiences as your hotel reviews are gleaned by potential customers via SERPs and social media.
Hotel ORM can help establish a positive, welcoming online presence for your hotel, thereby bettering your future prospects.
WHAT YOU RECIEVE
Third-party review sites like TripAdvisor are vital to the hotel industry as they are trusted by millions of users. To ensure that your positive reviews are highlighted and your negative reviews are responded to, we keep track of your hotel reviews on all platforms.
We also collect relevant and valuable feedback, whether positive or negative, in order to help your hotel improve its operations and services, thereby helping you get more positive reviews in the future.
It is important for hotels to optimize their website for search engines as better rankings can improve the discoverability of your hotel by potential customers. Besides, any interested user who comes across a review of your hotel is most likely to check the hotel website, so you must ensure that it functions well.
Our SEO experts, content writers and web developers collaborate and work together to optimize your website for search engines. We also make sure that everything works properly, and if it does not, we fix it immediately.
Search engines give maximum value to fresh, unique and relevant content. On the other side of the spectrum, users expect to learn valuable information about your hotel not only from its website but also from other sources such as blogs, review sites and social media.
Our highly experienced content developers create interesting, informative, optimized content for your hotel in order to have it rank well on search engines, and for users to learn more about your business from the official website, social media or any other relevant sources.
It is almost a given fact that your hotel will receive negative reviews, especially if it caters to a large number of guests often. While some negative reviews might be truthful, others can seek to malign your hotel for no apparent reason at all.
Our team identifies verified reviews that are not so stellar, and then help you resolve the problems that have been highlighted over and over again in these reviews. More importantly, we flag fake reviews from guests who are not present in your hotel database and get such reviews deleted promptly.
BENEFITS
Hotel reputation management involves leveraging positive online reviews to promote your hotel among potential customers.
Hotel ORM can help improve your hotel’s operational and service processes to deliver better experiences for your guests.
You can leverage the data and analytics gathered through hotel ORM and use it to improve your ranking on review platforms.
No one understands your business better than you but we do understand how to take your business to unprecedented heights. Get in touch with us if you need any kind of assistance at all. We would love to hear from you.