Search Optimization 
Reputation Management 
Pay Per Click 
Content Marketing OUR PROCESS
How We Go About Our Business
Paid Search Advertising Audit
We analyze your existing online advertising campaigns and find ways to increase their efficiency while reducing their operational costs. Our team makes use of their years of expertise along with advanced keywords research tools to identify high-performing keywords and eliminate negative, ineffective ones.
Our keywords analysis process involves mapping relevant search terms for your business as per the search patterns of users. We also target keywords based on your target audience’s buyer persons and sales lifecycles.
Contextual Ads and Landing Page Creation
Once our team has identified your target keywords, our SEM experts create rich, text-based ads that are optimized to be displayed on SERPs.
We also create efficient landing pages for your website that create an instant connection with your prospects, which in turn increases your conversion rates. The primary goal is to capture your audience’s interests and move them to the bottom of your sales funnel.
Campaign Launch and Monitoring
With a robust search advertising strategy, brilliant ads, and well-designed landing pages, our team finally launches your campaign and manges all related settings such as locations, languages, devices used, and more, to maximize the effectiveness of your search advertising campaign.
We also gauge the effectiveness of the experience that your users are having by analysing the interactions that they have on your landing page or website. This helps us further in optimizing the efficiency of your search advertising campaign.
Evaluation and Analytics
Once your prospects have landed on your landing page or website through our SEM efforts, we analyze and interpret your search analytics and give you relevant recommendations that can improve the overall user experience as well as lead to more leads and conversions.
Our team tracks and evaluates relevant metrics such as your key performance indicators (KPIs), search impressions, cost per conversion, and more. The gathered analytical results enable us to optimize your future ad campaigns for higher conversions.
